That Awfully Nice Nintendo Man

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I went to the Nintendo keynote today. What a contrast with the Sony one. Rather than a presentation about revenue streams, SKUs (whatever they are) and spinoff marketing (which is what the Sony man was big on) insted we had a talk from someone who is obviously passionate about game creation and wants to progress the field, rather than find new ways to exploit the existing one. Satoru Iwata, head of Nintendo, was brilliant. He talked through the origins of recent games and how the DS (and hopefully the Revolution console) will "disrupt" the market and find new users of games machines and players. Wonderful.

And I'm not just saying this because he gaves us all a free copy of the Brain Training game. Although it is nice.

posted on Thursday, March 23, 2006 6:51 PM by RobMiles

# re: That Awfully Nice Nintendo Man @ Sunday, March 26, 2006 5:41 PM

Not that it matters a lot but an SKU is a stock keeping unit. What that means is that each version of a product has a SKU that identifies it. For example a wired Xbox controller and a wireless controller are unique products and have different SKUs. In Microsoft products Visual Studio Professional has a different SKU from Visual Studio Team Systems. Etc. Questions like that are a reason I recommend that people going into MIS take some business courses even if not required. The vocabulary helps.

AlfredTwo

# re: That Awfully Nice Nintendo Man @ Monday, March 27, 2006 5:57 AM

Thanks for that. I thought it was some kind of unit of sales. The Sony man seemed to assume that everyone in the audience knew the answer, which I think was bad presenting technique, in that if I use a new term I will make sure that I define it the first time I use it. Of course, a lot of the things that they are talking about selling will have no physical existence. But they will still have an SKU.

RobMiles

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